An essential part of what employees become is how we communicate with them.
Communication is vital to keep employees informed and feeling like they are an ‘insider'. One of the key engagement drivers that managers can control is sharing the key business issues and the aims of the business as much as possible.
In 90 per cent of cases people in Best Employer companies are clear about the purpose and direction of the business and the common benefits. In other companies, only 75 per cent of the people in the company have a clear vision that they can support. The reason is that best practice businesses communicate with employees almost twice as regularly as other companies. They use meetings, one-on-ones, lunch sessions, email and other forms of internal communication around 31 times a year.
Virtually everyone wants to be part of a winning team. So engagement can be further increased with authentic success stories about business wins, what the organisation is doing and how it is having an impact on the greater community.
The Internal Communications & Engagement Link
Internal communication has a direct link to employee engagement. In today's businesses, in order to keep employees engaged and motivated, there cannot be a lack of effective, consistent and employee-relevant communication in the workplace.
Here are some thought starters to get you going:
- The CEO or a senior manager launching an employee engagement initiative such as work life balance or a flexibility policy
- Present updates at meetings and events
- Newsletter or email
- Lunchtime seminars or breakfast information sessions
- Ten-minute CEO/manager meetings
- Welcome letter from CEO on joining
- Induction flyer on employee benefits from CEO/management
- Monthly emails and updates
- Prizes for best internal communication idea
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